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Showing posts from October, 2024

How Content Marketing Builds Trust: Insights from a Digital Marketing Agency Vancouver

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  Introduction In today’s connected landscape, truth is one of the treasures, more so for organizations seeking to establish consumers’ reliability. It is, therefore, becoming increasingly important as a way of branding to foster the needed trust and enabling brands to engage with consumers genuinely. Here at Bernum , a digital marketing agency Vancouver , BC, know that real customer relationships don’t happen overnight, and this is why we create new, captivating, and informative content all the time. In this article I will look at how content marketing is critical to trust, and how you can make your brand more trustworthy. Why Content Marketing is Essential for Trust-Building With the available choices that are available in the market and the increasing competition between brands, the consumer becomes more selective when choosing a brand to transact with. When applied properly, content marketing is a route map to transparency, authority and interaction. Instead of directly trying to s

How to Build Your Brand from Scratch with a Vancouver Online Marketing Agency

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Starting a new business is an exciting adventure, but establishing your brand in today’s digital age can be daunting, especially with so much competition in every industry. Building a strong brand from scratch is crucial to standing out and attracting the right audience. For startups, the key to success lies in leveraging digital marketing strategies effectively. Whether you’re just launching or looking to scale, a well-planned digital marketing approach can transform your business into a recognizable brand. In this blog, we’ll explore how startups can build their brand from scratch using proven digital marketing techniques, and how partnering with a digital marketing agency Vancouver can help you achieve your business goals. Why Digital Marketing Matters for Startups As a startup, you may be tempted to focus on product development or operations first, but building your brand should be at the core of your strategy. Digital marketing allows you to reach potential customers where they s

Why PPC Advertising is Essential for Quick Business Growth

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In today’s world of business it is paramount that one gets the brands recognized as soon as possible. This can be made possible through social media advertising such as PPC (Pay-Per-Click) advertising. If a business needs quick returns and wants to stand out among the search results, PPC is the best choice. If you are looking for the best PPC agency near me , here’s why it is important that it tops your digital marketing strategy. 1. Instant Visibility In PPC, your ads rank on top of the search engine results page right from the moment when your campaign goes live. Unlike the SEO efforts which may take time to popularize the site and gain organic traffic, ppc puts your brand in front of the customers immediately. This makes it good to be used by businesses that require customers traffic, leads or sales to be generated immediately. 2. Targeted Audience Reach PPC gives you control over the keywords that you want to advertise on your site, the people you wish to sell your products or serv

10 WordPress Plugins You Must Have Installed on Your Website

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  The most popular content management system around the world is WordPress, which is for its universality and usability. But if you’re going to maximize your WordPress website, you need the right plugins picked out. If you wish to add functionality, improve performance or give a better UX to your app, you can use Plugins. Let’s take a look at a curated list of 10 must have WordPress plugins that every site owner must consider installing in their website. 1. Yoast SEO If you don’t use a tool for search engine optimization of your website, we recommend you to install Yoast SEO. It tells you what keywords to target and what meta descriptions to use, as well as readability scores and linking suggestions for your content, thus helping your content rank so well on search results. Is any business looking to ply their trade online without this? 2. WP Super Cache User experience and SEO is highly influenced by speed. WP Super Cache spits out static HTML files for you from your WordPress site, v