5 Digital Marketing Trends Expand Your Business in Vancouver
The concept of digital marketing remains relevant to this present generation, and there are new trends that have developed, which can be of great help to the business people to reach their audience effectively. Entering 2024, that is why, it is critical to mark out these trends and apply them as a tool to improve companies’ online activity. In this blog post, we will discuss 5 trends in digital marketing that marketing companies Vancouver and other areas need to adopt in order to get more exposure. 1. AI and Machine Learning in Personalized Marketing Personalization is not something which was trendy some time back, it has become inevitable in today’s world. Marketing has also been influenced by the innovation in AI and machine learning to generate large sets of data to come up with customized marketing strategies. In other words, it involves sending articles, offers and recommendations that are customized to individual clients instead of generic ones that are sent out in bulk hence